—Tonal

Tonal is an American fitness-tech startup based in San Francisco that makes an in-home, wall-mounted strength training machine. During my time there, I contributed to two brand refreshes undertaken with best-in-class partners, a number of major marketing campaigns, and many projects that communicated promotions and product feature releases.

In my role as Senior Designer, I also built and maintained the creative team’s Figma design library, codified the system for creating and sharing assets, and managed and mentored one Junior Designer.