Tonal is an American fitness-tech startup based in San Francisco that makes an in-home, wall-mounted strength training machine. During my time there, I contributed to two brand refreshes undertaken with best-in-class partners, a number of major marketing campaigns, and many projects that communicated promotions and product feature releases.

In my role as Senior Designer, I also built and maintained the creative team’s Figma design library, codified the system for creating and sharing assets, and managed and mentored one Junior Designer.

2020 Brand Refresh

Examples of Previous Tonal Brand

Brand Refresh Overview

LeBron James & Tonal Launch

"Strength Made Me" Campaign

Social Features — Product Launch